Cool Story is a marketing consultancy serving ambitious, impatient, and slightly disoriented companies.
When growth flattens and startups are eager to reach the next level, we elevate marketing to a more conscious, coherent, and scalable position.
For established brands, we plug in quickly and develop clear paths forward—through familiar territory that needs new energy, and across snow-white spaces begging for color.
Capabilities
Brand Strategy
Codifying how brand ideals can fuel business growth
Product Positioning
Messaging propositions and portfolio strategies that are cohesive and immediately gettable
Creative Initiation
Powerful, insightful platforms that can be interpreted by all creative disciplines
Engagement Planning
Defining where and how marketing shows up, whom it embraces, and which outcomes demonstrate success
Audience Identification and Insights
Qualitative and Quantitative research to discover the most opportune audiences, and the unexpected things that unlock them
Operational Strategy
Helping businesses organize and scale marketing capacity: in-house and externally
Sales Enablement
Crafting the best stories for investors, partners, and potential clients
Asset Creation
Developing editorial output, creative artifacts, and engaging experiences that rise above the din
Capacities
Full-service Marketing Consulting
Fractional CMO Services
Strategic Advisory
Agency Search Consulting
In-house Agency Consulting