Cool Story is a marketing consultancy serving ambitious, impatient,
and slightly disoriented companies.
quick story:
When early-stage growth flattens, we elevate marketing to a more conscious, coherent, and scalable position. For established brands, we plug in quickly and develop clear paths forward—through familiar territory that needs new energy, and across snow-white spaces begging for color.
Core Capabilities
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Identifying and codifying brand ideals that fuel business growth
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Ideas and architectures that are ready for market, interesting to your audience, and built to be durable
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Clear, credible value propositions and messaging pillars that stand out in crowded environments
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Unique briefs that get teams excited and inspire effective creative output
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Qual and Quant research to discover the most opportune audiences, and the unexpected things that unlock them
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Identifying and developing the right success metrics based on where you are…and where you want to go
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Helping businesses formalize and scale marketing capacity—in-house and among external partners
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Editorial output, creative artifacts, and engaging experiences that rise above the din
Roles we can play
Marketing and Brand Consulting
Fractional Leadership
Focus Group Moderation
Agency Pitch Consulting
Creative Operations Consulting